Vision

For decades the name Bollag-Guggenheim has been known for quality, tradition and success in both the Swiss and international textile and fashion industry. The family business, today in the firm hands of Sami Bollag and Anette Bollag-Rothschild, continues its engagement in the industry, bringing years of experience, contacts and know-how.

Continuing this tradition, Sami Bollag and Anette Bollag-Rothschild have established the Bollag-Guggenheim Fashion Group. Operating under the slogan "Multi-Brand and Multi-Channel", Bollag-Guggenheim Fashion Group brings affordable premium- and contemporary brands in wholesale and retail on distribution rights basis under one roof in order to coordinate the entire chain of value-added steps of marketing from the distribution to the retail customer.

Presently operating in Switzerland and the Principality of Liechtenstein, Bollag-Guggenheim Fashion Group oversees all aspect of wholesale, retail, franchising, shop in store and online.

This structure is particularly suitable for expansion in three directions:

• Expansion through additional brands
• Expansion through new distribution channels
• As option: replication of this structure internationally

Our Brand Segmentation

• Jeans Fashion
• Casual Trendy
• Modern Contemporary
• Affordable Luxury
• Accessories

Our DNA

• we are a family run business with stability and sustainability
• we create synergies between wholesale and retail
• we act with trust and efficiency
• we are the best in service
• we show power and strength